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While there was no question we'd be getting another Prime Day in 2025, despite the uncertainty of tariffs on online shopping, now it's official: In a press release, Amazon has confirmed the return of what is sure to be the biggest online sales event of the year. And now we have the official dates, which come with a surprise. Here is everything we know so far about this year's sale.
What is Prime Day?
While Amazon holds several sales throughout the year (including its recent Big Spring Sale and last year's October Prime Big Deal Days), the summer sale is typically Amazon's biggest, most-hyped annual event. It's typically a two-day affair (until this year), with deals in virtually every product category you can think of. Prime Day is usually when you can expect to see some products drop to record low prices, though not all deals are as great as they seem (I always vet deals with price-tracking tools to make sure they're legit).
When is Prime Day 2025?
Amazon has announced that the event will take place between July 8 and July 11. This is the first time Amazon has changed the length of the sale, doubling its usual length. We will be in uncharted territory, likely with more and longer deals during the sale, but we will be here to cut through the noise and bring you the best deals Amazon will offer.
Do you need to be a Prime Member to shop during Prime Day?
You will need to be a Prime Member to shop all of Amazon's Prime Day deals and get free shipping. Prime membership starts at $14.99 per month ($139 per year). It's easy to figure out if yearly Prime membership is worth it for you, but remember you can always cancel your Prime membership once the sale is over—Amazon offers free 30-day trials, so you can shop both days of the event and still have time to cancel before you get charged. (Here's how to sign up for a Prime account.)
What sales can you expect during Prime Day?
Since Prime Day happens in the summer, you can find deals on outdoorsy stuff, like gardening equipment, but the best discounts are usually on tech and Amazon devices. Amazon has already announced some categories that will be on sale, including electronics, kitchen, beauty, and apparel. You'll be able to find deals on top brands like Apple, Dyson, Bose, Beats, Sony, and many more.
What do you think so far?
Prime Day is a good time to shop other retailers' sales too
You can always expect major retailers to have their own competitive sales, the big ones being Best Buy, Target, and Walmart. Like in the spring sale, the dates for these sales might start earlier, overlap, and run longer than Prime Day. There are usually a couple of deals that are better than Amazon's Prime Day from each of the retailers, but the majority of the good deals will be on Prime Day. I will be updating this post with details on those offerings as soon as they've been announced.
No, Amazon won't have a tariff pricing feature
You might've heard that Amazon was going to show customers the tariff-related price increases. However, Amazon ultimately reversed its decision after the White House accused the company of a politically motivated “hostile act” against the administration.
If this will be your first Prime Day, you need to know some basics:
