We hear it all the time: “I'm just hustling hard right now.” Hustle has become a badge of honour — a signal that you're making moves, pushing through, getting it done.
But at what cost?
What if hustle isn't a measure of progress, but a mask for something else?
The Seduction of Hustle
In past seasons of my work, I've explored that question beneath the surface, recognizing how hustle often masks something deeper.
Hustle can feel productive because it's active. It's motion. It's doing. But not all motion is progress. Hustling often happens in a hurry — reacting instead of reflecting, rushing instead of recalibrating. It's no surprise that more people are starting to question whether hustle culture is actually helping us — or quietly failing us.
It's like sprinting in a fog. You're moving fast, but you're not seeing clearly. And even if you do make it through, you might not end up where you wanted to go. Or worse, you might get hurt along the way.
The problem isn't just that hustle is unsustainable — it's that it's often unfocused. And focus is where intention lives.
Intention Doesn't Rush
Can you even hustle with intention?
Maybe. But it's rare.
Because intention asks for awareness. It invites discernment. It slows you down just enough to ask, “Why this? Why now?” Hustle doesn't always leave room for that kind of reflection.
That's why intentional progress might feel slower… but it's steadier. And more likely to be sustained.
That's the best way forward.
