Nike is heading back to Amazon. The sneaker company will soon begin selling products directly through the platform, . This hasn't happened since 2019, when to move toward a “more direct, personal” retail experience.
That's not the only reason Nike abandoned the online retail giant after just two years on the platform. The shoe manufacturer partly blamed the decision on Amazon's inability to curb counterfeit goods and unlicensed sellers.
Nike's direct-to-consumer pivot was working well, for a while. Sales spiked during the pandemic, , but has . CEO Elliott Hill, , has prioritized building back Nike's wholesale business.
Nike products have been available on Amazon throughout these past six years, but in a roundabout way. Third-party sellers were allowed to hawk its wares, though Amazon is putting the kibosh on that. The Information reports that these merchants have been told that they have until July 19 to stop selling certain Nike items.
So Nike shoes will soon be easier to buy online. That's the good news. The bad news is that they are likely to be more expensive. CNBC has reported that the company on all of its products, which goes into effect on June 1.
This is likely in response to the tariffs mandated by President Trump via his poison pen. The price of adult clothing and shoes will rise by $2 to $10 per item. Some items won't be impacted, like cheaper goods and children's products.
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