NEW YORK, NY (July 22, 2025) – The Verge today launched a suite of homepage and editorial product updates aimed at deepening its direct relationship with readers. The announcement includes a new feature that allows readers to follow topics and individual Verge journalists, view those stories in a personalized feed on the homepage, and receive them via a daily digest email. Over the next month, the site will also launch several new editorial newsletters: a daily free flagship newsletter to give readers even more options for how they access The Verge, and multiple subscriber-exclusive offerings that will join Alex Heath's Command Line and Tom Warren's Notepad as part of The Verge's paid subscription.
This update builds on the work of The Verge's 2022 homepage redesign, and reflects the brand's continued investment in building habit, loyalty, and a sustainable business model, on the heels of The Verge's subscription product which launched in late 2024. The launch also represents the next step in The Verge's long-term strategy to thrive in what editor-in-chief Nilay Patel has called the “Google Zero” era, when Google search stops sending traffic to publishers.
“Google Zero is here, and the only currency that matters is direct loyal audience,” said Helen Havlak, publisher of The Verge. “We've spent years investing in The Verge's own platform, and are thrilled to launch the next set of features for our loyal users. Our goal is to give our readers more reasons to log in; more personalized recommendations for stories they want to read; and more ways to access The Verge without any intermediaries. ”
The new follow feature allows logged-in users to follow individual Verge reporters and topic areas. Users will see the stories from those topics and reporters in a new personalized “Following” feed on their homepage and receive a daily email digest featuring the most relevant stories. This feature is free and available to all logged-in users.
About The Verge
The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience. Our original editorial insight was that technology had migrated from the far fringes of the culture to the absolute center as mobile technology created a new generation of digital consumers. Now, we live in a dazzling world of screens that has ushered in revolutions in media, transportation, and science. The future is arriving faster than ever, and The Verge brings you what's next.
